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品牌简介:
艺素女装是香港艺素国际服饰有限公司旗下的主打品牌。春有百花,秋有月,夏有凉风,冬有雪,生活中的美没有特定的形容,一切都是自然元素的和谐。以美为元素,再用才艺将其完美的融洽,这就是YISU-艺素.艺素就是一群知性,追求浪漫,对生活充满乐观的心态都市女性,艺素品牌就是定位于这样一群都市女性,设计师通过朴素的艺术、再加浪漫的设计表达手法,充分演绎目标消费群体的时尚大方而又典雅庄重的着衣风格。
2006年,艺素应运而生。迄今,艺素已发展成国内品牌女装二线品牌。艺素市场全面推进国内市场,迅速占领西南、西北、华中、华东、华北、华南市场。终端点蔓延至中越边境、中老边界、中朝边境、中蒙边境、中俄边境。
品牌定位:
风格定位:干练而不乏女人味的时尚女装
年龄定位:25—40岁左右的时尚新一代都市女性;主体30岁上下5岁。
设计品类:基础类50%、形象类10%、风格类40%。
形象特征:代表色、流行色、基础色。
面料特征:科技复合、天然织物、常规特殊后处理
装饰手法:点缀、拼凑、叠加
关于货品:
关于三标:三标齐全。
货品比例:大件54%(风衣:4%;外套:15%;连衣裙:22%;毛衫:13%);
小件46%(上衣:23%;裤子:18%;裙子:5%)。
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