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随着国家一带一路战略的提出，出现了一个新的概念“跨境直销”。相信很多人对这个名词是陌生的，但是，不能否认的是，跨境直销已经逐渐成为直销行业又一新的发展方向。
中国世界贸易组织专家温再兴表示，中国的企业通过跨境直销，可以有效的提高国际竞争力，也是企业发展的一种新机遇、新可能。商务部今年首次成立了直销研究专业委员会，专门对跨境直销进行研讨和研究，不断鼓励企业重视海外市场，加强海外市场的开拓步伐。
其实在很早之前，中国就出现了跨境直销的企业，但是该观念一直没有被很好的重视，天师集团以及隆力奇就是其中的代表之一，在海外有不少的分公司，天狮集团共有16家分公司，而隆力奇有14家分公司。现在来看，渠道为王是直销企业不断需要拓展的，只有不断扩展国内外市场，才能从多个方面提高品牌的影响力。如果一家企业有足够的能力去开拓海外市场，一是可以体现对公司产品的信心以及对市场前景的信心。
通过海外市场的不断拓展，加强经销商的合作，实现多渠道分销，可以有策略性的提高整个企业在全球市场的知名度以及影响力。发展海外市场的优势也很明显，跨境直销一个很大的优势是在海外见厂可以降低直销业务成本，再者是东南亚以及亚洲市场相对来说分销覆盖率不足，通过营销手段以及合理的分销可以获得比在国内成熟市场的优势。
直销行业的发展也同时需要优质的直销系统的支持，易米多（北京）网络科技有限公司，专注于直销行业直销软件的研发，累计服务客户超过1000多家，欢迎咨询。单双轨互助/三三复制/拆分/复制返利/微信商城/虚拟币等
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Investment scrutiny to widen
'All-around' supervision of outbound capital to include comprehensive law
China plans to adopt an "all-around" supervision program covering all phases of outbound investment, with more steps to fill a policy void and further facilitate legislation in the pipeline, according to the nation's top economic regulator.
With a slew of guidelines on outbound investment having effectively curbed irrational buying sprees, the government decided to improve the regulatory framework and turn separate documents into a comprehensive law.
To further promote opening-up, improving the regulatory framework is one of the key tasks to accomplish next year, said He Lifeng, minister of the National Development and Reform Commission. He made the remark on Friday during the commission's annual conference, which was the first high-level economic meeting after the Central Economic Work Conference closed earlier this week.
The government will adopt new methods, speed up the legislation process and fill the policy void in order to achieve "all-around" supervision — which is the first time that the government will upgrade the regulatory scale of outbound investment, extending regulatory coverage to all of the investment process.
Efforts to speed up legislation for foreign investment are also in place, as part of moves to provide a first-rate legal system to further promote opening-up, according to He.
There is no timeline for when the law is expected to come out, according to officials familiar with the matter.
"All-around supervision means the government is likely to enhance cooperation across different government regulatory bodies and integrate the statistics collected by different sectors," said Zhou Mi, a senior research fellow at the Chinese Academy of International Trade and Economic Cooperation.
