As digitalization progresses, new doors are constantly opening to customers, processes and data that were previously closed, or at least could not be used economically until now. Who doesn't dream of the disruptive business model with which the market is conquered and which leaves the competition left behind astonished. But it's not that simple. A good portion of luck is needed to get there.

In addition, success is based on a combination of a fundamental understanding of the success factors of innovation, organizational skills and hard, small-scale work, which places learning progress in the foreground and not the achievement of target figures.

This whitepaper establishes the relation between these topics and brings the hyped topic "new business models" back to the ground of mechanical engineering reality.