QianDian Qianmian, the "flow king" frequency olive branch
Entering the scale expansion does not mean that KKV's stores are the same. Thousands of shops and thousands of noodles are its basic requirements.
It is reported that the
KKV selection includes 14 categories such as DTC clothing, fast fashion accessories, imported beauty makeup, global snacks, mother and baby selection, pet supplies, etc. On this basis, it will dynamically monitor big data, maintainnew 500 + SKUs in each store every month, and continuously iterate out the selection logic most suitable for each store.Why can the new anchor store KKV achieve a leap from 0 to 10 within half a year?In this regard, several shopping center investment promotion directors told yingshang.com that although KKV "is still incomprehensible"
half a year later, it is not inferior to traditional big brand anchor stores in terms of core indicators such as
drainage and differentiated operation.
Many stores in Dongguan, Beijing, Hangzhou, etc. were found in yingshang.com. The area of their stores varied from 800 to 1200 square meters, and the spatial structure was quite different.Irregular space will increase the difficulty of opening stores. There are great challenges in field survey, design and construction, effect realization, display management and other links.As can be seen from the shop exploration, KKV is good at "utilizing" the original space defects. Through design, display and scene shaping, the restriction
is transformed into space personality.
Taking Beijing mosaic Vanke Plaza store as an example, the KKV design team
cleverly integrates the stairs with the iconic container elements, and still maintains the overall sense of
connection of the double-layer space. Highlight the three-dimensional sense of space, strengthen the original brand visual image of KKV, and have the storage function at the same time. Finally, it becomes a cool popular punch point.