我身边有不少小店铺，通过做抖音攒了五十到一百万的粉丝，过去的获客难难于上青天，都变成了浮云，用一句话来形容当下的他们，现在最不缺的就是用户了。

实体店除了要在线上做文章，线下也要有合理的分配：

一、引流款：作用就是引流，吸引更多有意向的消费者，通过较低的利润空间走量，提升店铺的人气。要注意的是，尽量选择转化率高，地域季节限制比较少的产品。

二、活动款：在店铺内外活动的时候拿出来亮相，这种款式不是一味的低客单价的产品，做活动的目的就是为了清理库存，冲量，还有增加消费者体验。

三、利润款：赚钱的款式，主打的定位就是创意特点，服务的就是小众群体，有卖点，有质量保证。消费者的需求就是个性化。

四、高端款：小定位人群，目的是提升店铺的品质和形象。
客户维护是开店铺贯彻始终的一个点，老客户维护需要注意：定期给老客户内部的福利，让他们能二次购买，利用老客户营销，出了新产品可以适当的给他们“内部价”，得到更好的体验，从而帮助维护品牌，达到更好的转化。

 

I have a lot of small shops around me, through doing shaking sound to save 50 to 1 million fans, the past difficult to get guests on the sky, have become floating clouds, in one sentence to describe them, now the most indispensable is the user.
 Physical stores in addition to online articles, offline should also have a reasonable distribution:
 First, drainage: the role is to drain, attract more interested consumers, through a lower profit space to increase the popularity of shops. It should be noted that as far as possible to choose high conversion rate, less regional seasonal restrictions on products.
 Second, activity money: in the shop inside and outside the activities out of the appearance, this style is not blindly low customer unit price products, the purpose of doing activities is to clean up inventory, impulse, and increase consumer experience.
 Profit: the style of making money, the main positioning is creative characteristics, the service is a small group, selling points, quality assurance. Consumer demand is personalization.
 High end: small positioning crowd, the purpose is to improve the quality and image of the store. Customer maintenance is always a point of opening stores, old customer maintenance needs to pay attention to: regular internal benefits to old customers, so that they can buy twice, use old customers marketing, New products can give them an appropriate "internal price ", get a better experience, thereby helping to maintain the brand, achieve better transformation.