也不能说这些店铺没有成为大品牌的希望，只是太难了。这些店铺负责人有些是产品出身、有些是设计出身、有的还是商务出身，懂推广的人并不多。

而品牌的打造恰恰是一个技术活，不是看一遍就会的。大家有没有发现，现在跑出来的新品牌（网红品牌）多是有营销背景的创始人做的，这就是创始人基因使然了。

如果没钱、又没经验，是不是就没有办法做出一个品牌出来了？
我身边有不少小店铺，通过做抖音攒了五十到一百万的粉丝，过去的获客难难于上青天，都变成了浮云，用一句话来形容当下的他们，现在最不缺的就是用户了。

实体店除了要在线上做文章，线下也要有合理的分配：

一、引流款：作用就是引流，吸引更多有意向的消费者，通过较低的利润空间走量，提升店铺的人气。要注意的是，尽量选择转化率高，地域季节限制比较少的产品。

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