览是一种特殊的流通媒介。从流通性质上讲，展览与批发、零售等流通媒介相同。通过展览，买主和卖主签约成交做成买卖。但是，展览也有其特殊性，有别于其他流通媒介。不论是外贸、商业，还是期货等，本身都是交换过程中的一个环节；不论是形式上（商业和贸易），还是意义（期货）上的常规交换，都要先买进商品，再卖出去。而展览则不是交换的中间环节，它只为卖主和买主提供环境，由买卖双方直接达成交换。在实业界和学术界，许多人把展览视做传播媒介。展览的两大性质是展示、宣传。政治、文化类的展览可以被划归为传播媒介。虽然经济贸易类展览也具有传播功能和作用，可以被用作传播媒介。但是就其根本作用和性质而言，经济贸易类展览是一种特殊的市场，是一种交换媒介，而不是传播媒介、应该指出的是，本书是专门研究企业参展实务的，这里的展览是特指贸易性质的展览。

Browsing is a special kind of circulation medium. From circulation properties of speaking, exhibitions and wholesale, retail, etc circulation medium the same. Through exhibitions, buyers and sellers sell sign deal. But, the exhibition also has its particularity, apart from other circulation medium. Whether foreign trade, business, or futures, the exchange process itself is a link; Whether formally (commercial and trade), or meaning (futures), the regular exchange to first average goods, to sell out. And exhibition is not exchange, the intermediate links for sellers and buyers, sellers and provide environment directly by a exchange. In business and academia, many people consider exhibition as media. The exhibition is to show two properties, propaganda. Politics, culture kind of exhibition can be classified as media. Although economic and trade kind of exhibition also has spread function and effect, can be used for communication medium. But its basic function and character, economic and trade kind of exhibition is a special kind of market, it is a medium of exchange, not media, it should be noted that this book is specializes in enterprises exhibitors practice here, the exhibition is referring to trade the exhibition. Nature

览是一种特殊的流通媒介。从流通性质上讲，展览与批发、零售等流通媒介相同。通过展览，买主和卖主签约成交做成买卖。但是，展览也有其特殊性，有别于其他流通媒介。不论是外贸、商业，还是期货等，本身都是交换过程中的一个环节；不论是形式上（商业和贸易），还是意义（期货）上的常规交换，都要先买进商品，再卖出去。而展览则不是交换的中间环节，它只为卖主和买主提供环境，由买卖双方直接达成交换。在实业界和学术界，许多人把展览视做传播媒介。展览的两大性质是展示、宣传。政治、文化类的展览可以被划归为传播媒介。虽然经济贸易类展览也具有传播功能和作用，可以被用作传播媒介。但是就其根本作用和性质而言，经济贸易类展览是一种特殊的市场，是一种交换媒介，而不是传播媒介、应该指出的是，本书是专门研究企业参展实务的，这里的展览是特指贸易性质的展览。

Browsing is a special kind of circulation medium. From circulation properties of speaking, exhibitions and wholesale, retail, etc circulation medium the same. Through exhibitions, buyers and sellers sell sign deal. But, the exhibition also has its particularity, apart from other circulation medium. Whether foreign trade, business, or futures, the exchange process itself is a link; Whether formally (commercial and trade), or meaning (futures), the regular exchange to first average goods, to sell out. And exhibition is not exchange, the intermediate links for sellers and buyers, sellers and provide environment directly by a exchange. In business and academia, many people consider exhibition as media. The exhibition is to show two properties, propaganda. Politics, culture kind of exhibition can be classified as media. Although economic and trade kind of exhibition also has spread function and effect, can be used for communication medium. But its basic function and character, economic and trade kind of exhibition is a special kind of market, it is a medium of exchange, not media, it should be noted that this book is specializes in enterprises exhibitors practice here, the exhibition is referring to trade the exhibition. Nature

览是一种特殊的流通媒介。从流通性质上讲，展览与批发、零售等流通媒介相同。通过展览，买主和卖主签约成交做成买卖。但是，展览也有其特殊性，有别于其他流通媒介。不论是外贸、商业，还是期货等，本身都是交换过程中的一个环节；不论是形式上（商业和贸易），还是意义（期货）上的常规交换，都要先买进商品，再卖出去。而展览则不是交换的中间环节，它只为卖主和买主提供环境，由买卖双方直接达成交换。在实业界和学术界，许多人把展览视做传播媒介。展览的两大性质是展示、宣传。政治、文化类的展览可以被划归为传播媒介。虽然经济贸易类展览也具有传播功能和作用，可以被用作传播媒介。但是就其根本作用和性质而言，经济贸易类展览是一种特殊的市场，是一种交换媒介，而不是传播媒介、应该指出的是，本书是专门研究企业参展实务的，这里的展览是特指贸易性质的展览。

Browsing is a special kind of circulation medium. From circulation properties of speaking, exhibitions and wholesale, retail, etc circulation medium the same. Through exhibitions, buyers and sellers sell sign deal. But, the exhibition also has its particularity, apart from other circulation medium. Whether foreign trade, business, or futures, the exchange process itself is a link; Whether formally (commercial and trade), or meaning (futures), the regular exchange to first average goods, to sell out. And exhibition is not exchange, the intermediate links for sellers and buyers, sellers and provide environment directly by a exchange. In business and academia, many people consider exhibition as media. The exhibition is to show two properties, propaganda. Politics, culture kind of exhibition can be classified as media. Although economic and trade kind of exhibition also has spread function and effect, can be used for communication medium. But its basic function and character, economic and trade kind of exhibition is a special kind of market, it is a medium of exchange, not media, it should be noted that this book is specializes in enterprises exhibitors practice here, the exhibition is referring to trade the exhibition. Nature

览是一种特殊的流通媒介。从流通性质上讲，展览与批发、零售等流通媒介相同。通过展览，买主和卖主签约成交做成买卖。但是，展览也有其特殊性，有别于其他流通媒介。不论是外贸、商业，还是期货等，本身都是交换过程中的一个环节；不论是形式上（商业和贸易），还是意义（期货）上的常规交换，都要先买进商品，再卖出去。而展览则不是交换的中间环节，它只为卖主和买主提供环境，由买卖双方直接达成交换。在实业界和学术界，许多人把展览视做传播媒介。展览的两大性质是展示、宣传。政治、文化类的展览可以被划归为传播媒介。虽然经济贸易类展览也具有传播功能和作用，可以被用作传播媒介。但是就其根本作用和性质而言，经济贸易类展览是一种特殊的市场，是一种交换媒介，而不是传播媒介、应该指出的是，本书是专门研究企业参展实务的，这里的展览是特指贸易性质的展览。

Browsing is a special kind of circulation medium. From circulation properties of speaking, exhibitions and wholesale, retail, etc circulation medium the same. Through exhibitions, buyers and sellers sell sign deal. But, the exhibition also has its particularity, apart from other circulation medium. Whether foreign trade, business, or futures, the exchange process itself is a link; Whether formally (commercial and trade), or meaning (futures), the regular exchange to first average goods, to sell out. And exhibition is not exchange, the intermediate links for sellers and buyers, sellers and provide environment directly by a exchange. In business and academia, many people consider exhibition as media. The exhibition is to show two properties, propaganda. Politics, culture kind of exhibition can be classified as media. Although economic and trade kind of exhibition also has spread function and effect, can be used for communication medium. But its basic function and character, economic and trade kind of exhibition is a special kind of market, it is a medium of exchange, not media, it should be noted that this book is specializes in enterprises exhibitors practice here, the exhibition is referring to trade the exhibition. Nature

览是一种特殊的流通媒介。从流通性质上讲，展览与批发、零售等流通媒介相同。通过展览，买主和卖主签约成交做成买卖。但是，展览也有其特殊性，有别于其他流通媒介。不论是外贸、商业，还是期货等，本身都是交换过程中的一个环节；不论是形式上（商业和贸易），还是意义（期货）上的常规交换，都要先买进商品，再卖出去。而展览则不是交换的中间环节，它只为卖主和买主提供环境，由买卖双方直接达成交换。在实业界和学术界，许多人把展览视做传播媒介。展览的两大性质是展示、宣传。政治、文化类的展览可以被划归为传播媒介。虽然经济贸易类展览也具有传播功能和作用，可以被用作传播媒介。但是就其根本作用和性质而言，经济贸易类展览是一种特殊的市场，是一种交换媒介，而不是传播媒介、应该指出的是，本书是专门研究企业参展实务的，这里的展览是特指贸易性质的展览。

Browsing is a special kind of circulation medium. From circulation properties of speaking, exhibitions and wholesale, retail, etc circulation medium the same. Through exhibitions, buyers and sellers sell sign deal. But, the exhibition also has its particularity, apart from other circulation medium. Whether foreign trade, business, or futures, the exchange process itself is a link; Whether formally (commercial and trade), or meaning (futures), the regular exchange to first average goods, to sell out. And exhibition is not exchange, the intermediate links for sellers and buyers, sellers and provide environment directly by a exchange. In business and academia, many people consider exhibition as media. The exhibition is to show two properties, propaganda. Politics, culture kind of exhibition can be classified as media. Although economic and trade kind of exhibition also has spread function and effect, can be used for communication medium. But its basic function and character, economic and trade kind of exhibition is a special kind of market, it is a medium of exchange, not media, it should be noted that this book is specializes in enterprises exhibitors practice here, the exhibition is referring to trade the exhibition. Nature

览是一种特殊的流通媒介。从流通性质上讲，展览与批发、零售等流通媒介相同。通过展览，买主和卖主签约成交做成买卖。但是，展览也有其特殊性，有别于其他流通媒介。不论是外贸、商业，还是期货等，本身都是交换过程中的一个环节；不论是形式上（商业和贸易），还是意义（期货）上的常规交换，都要先买进商品，再卖出去。而展览则不是交换的中间环节，它只为卖主和买主提供环境，由买卖双方直接达成交换。在实业界和学术界，许多人把展览视做传播媒介。展览的两大性质是展示、宣传。政治、文化类的展览可以被划归为传播媒介。虽然经济贸易类展览也具有传播功能和作用，可以被用作传播媒介。但是就其根本作用和性质而言，经济贸易类展览是一种特殊的市场，是一种交换媒介，而不是传播媒介、应该指出的是，本书是专门研究企业参展实务的，这里的展览是特指贸易性质的展览。

Browsing is a special kind of circulation medium. From circulation properties of speaking, exhibitions and wholesale, retail, etc circulation medium the same. Through exhibitions, buyers and sellers sell sign deal. But, the exhibition also has its particularity, apart from other circulation medium. Whether foreign trade, business, or futures, the exchange process itself is a link; Whether formally (commercial and trade), or meaning (futures), the regular exchange to first average goods, to sell out. And exhibition is not exchange, the intermediate links for sellers and buyers, sellers and provide environment directly by a exchange. In business and academia, many people consider exhibition as media. The exhibition is to show two properties, propaganda. Politics, culture kind of exhibition can be classified as media. Although economic and trade kind of exhibition also has spread function and effect, can be used for communication medium. But its basic function and character, economic and trade kind of exhibition is a special kind of market, it is a medium of exchange, not media, it should be noted that this book is specializes in enterprises exhibitors practice here, the exhibition is referring to trade the exhibition. Nature

览是一种特殊的流通媒介。从流通性质上讲，展览与批发、零售等流通媒介相同。通过展览，买主和卖主签约成交做成买卖。但是，展览也有其特殊性，有别于其他流通媒介。不论是外贸、商业，还是期货等，本身都是交换过程中的一个环节；不论是形式上（商业和贸易），还是意义（期货）上的常规交换，都要先买进商品，再卖出去。而展览则不是交换的中间环节，它只为卖主和买主提供环境，由买卖双方直接达成交换。在实业界和学术界，许多人把展览视做传播媒介。展览的两大性质是展示、宣传。政治、文化类的展览可以被划归为传播媒介。虽然经济贸易类展览也具有传播功能和作用，可以被用作传播媒介。但是就其根本作用和性质而言，经济贸易类展览是一种特殊的市场，是一种交换媒介，而不是传播媒介、应该指出的是，本书是专门研究企业参展实务的，这里的展览是特指贸易性质的展览。

Browsing is a special kind of circulation medium. From circulation properties of speaking, exhibitions and wholesale, retail, etc circulation medium the same. Through exhibitions, buyers and sellers sell sign deal. But, the exhibition also has its particularity, apart from other circulation medium. Whether foreign trade, business, or futures, the exchange process itself is a link; Whether formally (commercial and trade), or meaning (futures), the regular exchange to first average goods, to sell out. And exhibition is not exchange, the intermediate links for sellers and buyers, sellers and provide environment directly by a exchange. In business and academia, many people consider exhibition as media. The exhibition is to show two properties, propaganda. Politics, culture kind of exhibition can be classified as media. Although economic and trade kind of exhibition also has spread function and effect, can be used for communication medium. But its basic function and character, economic and trade kind of exhibition is a special kind of market, it is a medium of exchange, not media, it should be noted that this book is specializes in enterprises exhibitors practice here, the exhibition is referring to trade the exhibition. Nature

览是一种特殊的流通媒介。从流通性质上讲，展览与批发、零售等流通媒介相同。通过展览，买主和卖主签约成交做成买卖。但是，展览也有其特殊性，有别于其他流通媒介。不论是外贸、商业，还是期货等，本身都是交换过程中的一个环节；不论是形式上（商业和贸易），还是意义（期货）上的常规交换，都要先买进商品，再卖出去。而展览则不是交换的中间环节，它只为卖主和买主提供环境，由买卖双方直接达成交换。在实业界和学术界，许多人把展览视做传播媒介。展览的两大性质是展示、宣传。政治、文化类的展览可以被划归为传播媒介。虽然经济贸易类展览也具有传播功能和作用，可以被用作传播媒介。但是就其根本作用和性质而言，经济贸易类展览是一种特殊的市场，是一种交换媒介，而不是传播媒介、应该指出的是，本书是专门研究企业参展实务的，这里的展览是特指贸易性质的展览。

Browsing is a special kind of circulation medium. From circulation properties of speaking, exhibitions and wholesale, retail, etc circulation medium the same. Through exhibitions, buyers and sellers sell sign deal. But, the exhibition also has its particularity, apart from other circulation medium. Whether foreign trade, business, or futures, the exchange process itself is a link; Whether formally (commercial and trade), or meaning (futures), the regular exchange to first average goods, to sell out. And exhibition is not exchange, the intermediate links for sellers and buyers, sellers and provide environment directly by a exchange. In business and academia, many people consider exhibition as media. The exhibition is to show two properties, propaganda. Politics, culture kind of exhibition can be classified as media. Although economic and trade kind of exhibition also has spread function and effect, can be used for communication medium. But its basic function and character, economic and trade kind of exhibition is a special kind of market, it is a medium of exchange, not media, it should be noted that this book is specializes in enterprises exhibitors practice here, the exhibition is referring to trade the exhibition. Nature