《会展服务与管理》为普通高等教育“十一五”国家级规划教材。全书立足于会展服务与管理的特点和过程，以会展服务与管理的内在逻辑为主线来整理、安排内容，并列举大量国内会展城市、行业协会、会展企业的鲜活案例。在编写中依据高等院校会展专业的培养目标和教学计划要求，遵循教学规律和学生的认知规律，并注意避免采用抽象的学科概念，把“情境化”、“现实化”、“时代化”标准作为主要呈现方式。其主要内容包括：会展的基础知识、会展服务与管理的基础知识；会议服务、展览服务、会展信息服务方面的知识；会展营销管理、会展人力资源管理、会展行业管理、会展项目管理、会展相关行业管理、会展品牌管理方面的知识。《会展服务与管理》可作为普通高等院校会展专业学生及职业培训教学的必备教材，也可作为会展从业人员进行自我提高的自学教材和会展管理者的参考书籍。
The exhibition service and management of higher education for ordinary "11th five-year" national planning materials. The exhibition service and management based on the characteristics and process, to exhibition service and management of the intrinsic logic as the main line to sort out, arrangement of content, and lists a large number of domestic exhibition city, trade associations, exhibition enterprise is fresh cases. In preparation basis of institutions of higher professional exhibition training objectives and teaching plan requirements, follow rules and the students' cognitive teaching regularity, and attention to avoid the adopted abstract subject concept, "contextualized", "reality", the "standard" times as the main presentation. The main contents include: exhibition of the basic knowledge, exhibition service and management of the basic knowledge; Conference service, exhibition services, exhibition information service knowledge; Exhibition marketing management, exhibition, human resources management, exhibition industry management, exhibition project management, exhibition related industry management, exhibition brand management. The exhibition service and management "can be used as ordinary institutions of higher learning professional exhibition students and vocational training teaching the necessary materials, can also be used as an exhibition practitioners of self-improvement self-study on textbooks and exhibition management reference books.
《会展服务与管理》为普通高等教育“十一五”国家级规划教材。全书立足于会展服务与管理的特点和过程，以会展服务与管理的内在逻辑为主线来整理、安排内容，并列举大量国内会展城市、行业协会、会展企业的鲜活案例。在编写中依据高等院校会展专业的培养目标和教学计划要求，遵循教学规律和学生的认知规律，并注意避免采用抽象的学科概念，把“情境化”、“现实化”、“时代化”标准作为主要呈现方式。其主要内容包括：会展的基础知识、会展服务与管理的基础知识；会议服务、展览服务、会展信息服务方面的知识；会展营销管理、会展人力资源管理、会展行业管理、会展项目管理、会展相关行业管理、会展品牌管理方面的知识。《会展服务与管理》可作为普通高等院校会展专业学生及职业培训教学的必备教材，也可作为会展从业人员进行自我提高的自学教材和会展管理者的参考书籍。
The exhibition service and management of higher education for ordinary "11th five-year" national planning materials. The exhibition service and management based on the characteristics and process, to exhibition service and management of the intrinsic logic as the main line to sort out, arrangement of content, and lists a large number of domestic exhibition city, trade associations, exhibition enterprise is fresh cases. In preparation basis of institutions of higher professional exhibition training objectives and teaching plan requirements, follow rules and the students' cognitive teaching regularity, and attention to avoid the adopted abstract subject concept, "contextualized", "reality", the "standard" times as the main presentation. The main contents include: exhibition of the basic knowledge, exhibition service and management of the basic knowledge; Conference service, exhibition services, exhibition information service knowledge; Exhibition marketing management, exhibition, human resources management, exhibition industry management, exhibition project management, exhibition related industry management, exhibition brand management. The exhibition service and management "can be used as ordinary institutions of higher learning professional exhibition students and vocational training teaching the necessary materials, can also be used as an exhibition practitioners of self-improvement self-study on textbooks and exhibition management reference books.
《会展服务与管理》为普通高等教育“十一五”国家级规划教材。全书立足于会展服务与管理的特点和过程，以会展服务与管理的内在逻辑为主线来整理、安排内容，并列举大量国内会展城市、行业协会、会展企业的鲜活案例。在编写中依据高等院校会展专业的培养目标和教学计划要求，遵循教学规律和学生的认知规律，并注意避免采用抽象的学科概念，把“情境化”、“现实化”、“时代化”标准作为主要呈现方式。其主要内容包括：会展的基础知识、会展服务与管理的基础知识；会议服务、展览服务、会展信息服务方面的知识；会展营销管理、会展人力资源管理、会展行业管理、会展项目管理、会展相关行业管理、会展品牌管理方面的知识。《会展服务与管理》可作为普通高等院校会展专业学生及职业培训教学的必备教材，也可作为会展从业人员进行自我提高的自学教材和会展管理者的参考书籍。
The exhibition service and management of higher education for ordinary "11th five-year" national planning materials. The exhibition service and management based on the characteristics and process, to exhibition service and management of the intrinsic logic as the main line to sort out, arrangement of content, and lists a large number of domestic exhibition city, trade associations, exhibition enterprise is fresh cases. In preparation basis of institutions of higher professional exhibition training objectives and teaching plan requirements, follow rules and the students' cognitive teaching regularity, and attention to avoid the adopted abstract subject concept, "contextualized", "reality", the "standard" times as the main presentation. The main contents include: exhibition of the basic knowledge, exhibition service and management of the basic knowledge; Conference service, exhibition services, exhibition information service knowledge; Exhibition marketing management, exhibition, human resources management, exhibition industry management, exhibition project management, exhibition related industry management, exhibition brand management. The exhibition service and management "can be used as ordinary institutions of higher learning professional exhibition students and vocational training teaching the necessary materials, can also be used as an exhibition practitioners of self-improvement self-study on textbooks and exhibition management reference books.
《会展服务与管理》为普通高等教育“十一五”国家级规划教材。全书立足于会展服务与管理的特点和过程，以会展服务与管理的内在逻辑为主线来整理、安排内容，并列举大量国内会展城市、行业协会、会展企业的鲜活案例。在编写中依据高等院校会展专业的培养目标和教学计划要求，遵循教学规律和学生的认知规律，并注意避免采用抽象的学科概念，把“情境化”、“现实化”、“时代化”标准作为主要呈现方式。其主要内容包括：会展的基础知识、会展服务与管理的基础知识；会议服务、展览服务、会展信息服务方面的知识；会展营销管理、会展人力资源管理、会展行业管理、会展项目管理、会展相关行业管理、会展品牌管理方面的知识。《会展服务与管理》可作为普通高等院校会展专业学生及职业培训教学的必备教材，也可作为会展从业人员进行自我提高的自学教材和会展管理者的参考书籍。
The exhibition service and management of higher education for ordinary "11th five-year" national planning materials. The exhibition service and management based on the characteristics and process, to exhibition service and management of the intrinsic logic as the main line to sort out, arrangement of content, and lists a large number of domestic exhibition city, trade associations, exhibition enterprise is fresh cases. In preparation basis of institutions of higher professional exhibition training objectives and teaching plan requirements, follow rules and the students' cognitive teaching regularity, and attention to avoid the adopted abstract subject concept, "contextualized", "reality", the "standard" times as the main presentation. The main contents include: exhibition of the basic knowledge, exhibition service and management of the basic knowledge; Conference service, exhibition services, exhibition information service knowledge; Exhibition marketing management, exhibition, human resources management, exhibition industry management, exhibition project management, exhibition related industry management, exhibition brand management. The exhibition service and management "can be used as ordinary institutions of higher learning professional exhibition students and vocational training teaching the necessary materials, can also be used as an exhibition practitioners of self-improvement self-study on textbooks and exhibition management reference books.
《会展服务与管理》为普通高等教育“十一五”国家级规划教材。全书立足于会展服务与管理的特点和过程，以会展服务与管理的内在逻辑为主线来整理、安排内容，并列举大量国内会展城市、行业协会、会展企业的鲜活案例。在编写中依据高等院校会展专业的培养目标和教学计划要求，遵循教学规律和学生的认知规律，并注意避免采用抽象的学科概念，把“情境化”、“现实化”、“时代化”标准作为主要呈现方式。其主要内容包括：会展的基础知识、会展服务与管理的基础知识；会议服务、展览服务、会展信息服务方面的知识；会展营销管理、会展人力资源管理、会展行业管理、会展项目管理、会展相关行业管理、会展品牌管理方面的知识。《会展服务与管理》可作为普通高等院校会展专业学生及职业培训教学的必备教材，也可作为会展从业人员进行自我提高的自学教材和会展管理者的参考书籍。
The exhibition service and management of higher education for ordinary "11th five-year" national planning materials. The exhibition service and management based on the characteristics and process, to exhibition service and management of the intrinsic logic as the main line to sort out, arrangement of content, and lists a large number of domestic exhibition city, trade associations, exhibition enterprise is fresh cases. In preparation basis of institutions of higher professional exhibition training objectives and teaching plan requirements, follow rules and the students' cognitive teaching regularity, and attention to avoid the adopted abstract subject concept, "contextualized", "reality", the "standard" times as the main presentation. The main contents include: exhibition of the basic knowledge, exhibition service and management of the basic knowledge; Conference service, exhibition services, exhibition information service knowledge; Exhibition marketing management, exhibition, human resources management, exhibition industry management, exhibition project management, exhibition related industry management, exhibition brand management. The exhibition service and management "can be used as ordinary institutions of higher learning professional exhibition students and vocational training teaching the necessary materials, can also be used as an exhibition practitioners of self-improvement self-study on textbooks and exhibition management reference books.
《会展服务与管理》为普通高等教育“十一五”国家级规划教材。全书立足于会展服务与管理的特点和过程，以会展服务与管理的内在逻辑为主线来整理、安排内容，并列举大量国内会展城市、行业协会、会展企业的鲜活案例。在编写中依据高等院校会展专业的培养目标和教学计划要求，遵循教学规律和学生的认知规律，并注意避免采用抽象的学科概念，把“情境化”、“现实化”、“时代化”标准作为主要呈现方式。其主要内容包括：会展的基础知识、会展服务与管理的基础知识；会议服务、展览服务、会展信息服务方面的知识；会展营销管理、会展人力资源管理、会展行业管理、会展项目管理、会展相关行业管理、会展品牌管理方面的知识。《会展服务与管理》可作为普通高等院校会展专业学生及职业培训教学的必备教材，也可作为会展从业人员进行自我提高的自学教材和会展管理者的参考书籍。
The exhibition service and management of higher education for ordinary "11th five-year" national planning materials. The exhibition service and management based on the characteristics and process, to exhibition service and management of the intrinsic logic as the main line to sort out, arrangement of content, and lists a large number of domestic exhibition city, trade associations, exhibition enterprise is fresh cases. In preparation basis of institutions of higher professional exhibition training objectives and teaching plan requirements, follow rules and the students' cognitive teaching regularity, and attention to avoid the adopted abstract subject concept, "contextualized", "reality", the "standard" times as the main presentation. The main contents include: exhibition of the basic knowledge, exhibition service and management of the basic knowledge; Conference service, exhibition services, exhibition information service knowledge; Exhibition marketing management, exhibition, human resources management, exhibition industry management, exhibition project management, exhibition related industry management, exhibition brand management. The exhibition service and management "can be used as ordinary institutions of higher learning professional exhibition students and vocational training teaching the necessary materials, can also be used as an exhibition practitioners of self-improvement self-study on textbooks and exhibition management reference books.
《会展服务与管理》为普通高等教育“十一五”国家级规划教材。全书立足于会展服务与管理的特点和过程，以会展服务与管理的内在逻辑为主线来整理、安排内容，并列举大量国内会展城市、行业协会、会展企业的鲜活案例。在编写中依据高等院校会展专业的培养目标和教学计划要求，遵循教学规律和学生的认知规律，并注意避免采用抽象的学科概念，把“情境化”、“现实化”、“时代化”标准作为主要呈现方式。其主要内容包括：会展的基础知识、会展服务与管理的基础知识；会议服务、展览服务、会展信息服务方面的知识；会展营销管理、会展人力资源管理、会展行业管理、会展项目管理、会展相关行业管理、会展品牌管理方面的知识。《会展服务与管理》可作为普通高等院校会展专业学生及职业培训教学的必备教材，也可作为会展从业人员进行自我提高的自学教材和会展管理者的参考书籍。
The exhibition service and management of higher education for ordinary "11th five-year" national planning materials. The exhibition service and management based on the characteristics and process, to exhibition service and management of the intrinsic logic as the main line to sort out, arrangement of content, and lists a large number of domestic exhibition city, trade associations, exhibition enterprise is fresh cases. In preparation basis of institutions of higher professional exhibition training objectives and teaching plan requirements, follow rules and the students' cognitive teaching regularity, and attention to avoid the adopted abstract subject concept, "contextualized", "reality", the "standard" times as the main presentation. The main contents include: exhibition of the basic knowledge, exhibition service and management of the basic knowledge; Conference service, exhibition services, exhibition information service knowledge; Exhibition marketing management, exhibition, human resources management, exhibition industry management, exhibition project management, exhibition related industry management, exhibition brand management. The exhibition service and management "can be used as ordinary institutions of higher learning professional exhibition students and vocational training teaching the necessary materials, can also be used as an exhibition practitioners of self-improvement self-study on textbooks and exhibition management reference books.
《会展服务与管理》为普通高等教育“十一五”国家级规划教材。全书立足于会展服务与管理的特点和过程，以会展服务与管理的内在逻辑为主线来整理、安排内容，并列举大量国内会展城市、行业协会、会展企业的鲜活案例。在编写中依据高等院校会展专业的培养目标和教学计划要求，遵循教学规律和学生的认知规律，并注意避免采用抽象的学科概念，把“情境化”、“现实化”、“时代化”标准作为主要呈现方式。其主要内容包括：会展的基础知识、会展服务与管理的基础知识；会议服务、展览服务、会展信息服务方面的知识；会展营销管理、会展人力资源管理、会展行业管理、会展项目管理、会展相关行业管理、会展品牌管理方面的知识。《会展服务与管理》可作为普通高等院校会展专业学生及职业培训教学的必备教材，也可作为会展从业人员进行自我提高的自学教材和会展管理者的参考书籍。
The exhibition service and management of higher education for ordinary "11th five-year" national planning materials. The exhibition service and management based on the characteristics and process, to exhibition service and management of the intrinsic logic as the main line to sort out, arrangement of content, and lists a large number of domestic exhibition city, trade associations, exhibition enterprise is fresh cases. In preparation basis of institutions of higher professional exhibition training objectives and teaching plan requirements, follow rules and the students' cognitive teaching regularity, and attention to avoid the adopted abstract subject concept, "contextualized", "reality", the "standard" times as the main presentation. The main contents include: exhibition of the basic knowledge, exhibition service and management of the basic knowledge; Conference service, exhibition services, exhibition information service knowledge; Exhibition marketing management, exhibition, human resources management, exhibition industry management, exhibition project management, exhibition related industry management, exhibition brand management. The exhibition service and management "can be used as ordinary institutions of higher learning professional exhibition students and vocational training teaching the necessary materials, can also be used as an exhibition practitioners of self-improvement self-study on textbooks and exhibition management reference books.
