NOME创新模式构建零售新业态 未来发展可期
广州市八千里货架有限公司是快消品店货架、服装店货架、饰品店货架、服装店道具、店面设计、内衣店货架、名创优品店货架、伶俐品牌货架、超市货架、奥特莱斯店货架、KM男装货架、ZARA货架、UR男女装货架、HM店货架、迪卡侬货架、无印良品货架、悦诗风玲货架、GXG货架、PEACE?BIRD货架等产品专业生产加工的公司,拥有完整、科学的质量管理体系。广州市八千里货架有限公司的诚信、实力和产品质量获得业界的认可。欢迎各界朋友莅临参观、指导和业务洽谈。
首先,NOME的产品设计出自瑞典独立设计师团队,这种北欧设计风格历来备受大众消费者喜爱,在过去30年的打磨,保证了产品质量、出货速度和成本。国外好的设计加上中国供应链的红利,NOME创新性的结合了两者的优势,高质平价的产品满足了如今冲动而理性、挑剔又乐于体验的消费者的需求——一种价格与品位之间的平衡点。同时NOME通过直营+加盟的模式,快速的将门店布局到城市核心商圈,从而在品牌、渠道、消费者心智三个层面同时发力。
其次,NOME始终坚持以消费者需求为中心,NOME将门店热力图、商品售卖情况、线上反馈这些代表用户需求的数据整理到用研中心,通过大数据处理将用户数据转译为用户需求,甚至是发掘到用户潜在的需求。位于斯德哥尔摩NOME设计中心的设计师们在用户需求的基础上提亮、高光,打磨超出消费者预期的解决方案,真正做到满足消费者多层次的需求。
新零售的另外一核心在于线上线下流量的打通,NOME的线上社群拥有近30万的核心用户,未来将逐步完善线上社群及电商平台,把线上流量引流到线下,反哺线下门店,从而进一步增加门店坪效。“线下的坪效会再增长30%,我认为是NOME未来非常重要的策略,但是这个需要一点时间来实现。”作为NOME的发展战略,陈浩对此颇具信心。
依托新人群,运营新品牌,运用新技术,构建新业态,NOME以新技术为依托,从消费者需求出发,着力于品牌资产的建设,向消费者提供质价兼优的产品,无疑是给零售行业提供了新样本,未来的发展值得期待
NOME Innovation Model Builds A New Retail Industry Future
Guangzhou Eight Thousand Miles Shelf Co. , Ltd. is a fast-food store shelves, clothing store shelves, jewelry store shelves, clothing store props, store design, underwear store shelves, famous excellent store shelves,Brand shelves, supermarket shelves, Outlets store shelves, KM men's shelves, ZARA shelves, UR men's and women's shelves, HM store shelves, Dicannon shelves, unprinted shelves, pleasure-shaming goodsRacks, GXG shelves, PEACE? BIRD shelves and other products specializing in the production and processing of the company, with a complete, scientific quality management system. Guangzhou City eight thousand miles shelf Co. , Ltd. integrity, realand product quality are recognized by the industry. Welcome friends from all walks of life to visit, guide and business negotiations.
First of all, NOME's product design from the Swedish team of independent designers, this Nordic design style has always been popular with the public, in the past 30 years of polishing, to ensure product quality,
Shipping speed and cost. Good foreign design coupled with the pidends of China's supply chain, NOME innovative combination of the advantages of the two, high-quality and affordable products to meet today's impulse and rational, pickThe needs of consumers who are willing to experience it - a balance between price and taste. At the same time NOME through the direct business plus joining model, the rapid layout of stores to the city's core business district, so that in the brand, channels, consumer minds at the same time three levels of power.
Secondly, NOME has always adhered to the consumer demand as the center, NOME will store hot efforts, merchandise sales, online feedback on this representative of the user's needs of the data to the research center,Too large data processing translates user data into user needs, even uncovering potential user needs. Designers at the NOME Design Center in Stockholm are based on user needsOn the bright, highlight, polished beyond the consumer's expectations of the solution, truly meet the multi-level needs of consumers.