误区一：战略思路上认为连锁企业未来易于上市融资
Misunderstanding 1: strategic thinking that chain enterprises will be easy to go public in the future.
在我们接触过的很多连锁经营的企业当中，绝大部分老板把做连锁品牌连锁店当成上市的重要或者核心筹码，显然是一个战略思路上的错误表现。其实，只要踏踏实实地做好企业，只要达到上市融资的条件，都可以获得上市融资的机会，并非连锁企业在这方面具备先天优势。
In many of the enterprises that we have been in contact with, most of the bosses regard chain brand chains as the important or core chips of the listing, which is obviously a mistake in the strategic thinking. In fact, as long as we do a good job of enterprises, as long as the conditions of financing are reached, the opportunities for financing can be obtained. Not the chain enterprises have a congenital advantage in this respect.
误区二：期待着将企业运营风险部分转嫁给加盟商
Misunderstanding two: looking forward to transferring the risk of business operation to franchisees.

部分企业盲目地认为，通过连锁加盟的模式可以迅速招揽一大批加盟商，形成规模化的终端店面，这样，既有可能实现销售额的迅速上量，又极大地转嫁了企业市场运营的风险。其实不然，迅速开拓加盟店可以带来很多不利因素，一是企业的后端管理成本和生产投资呈现快速增长，一旦加盟店无法实现稳定经营，很有可能会使企业背上沉重的包袱，以致于拖垮企业;二是加盟店的迅速上量，必然导致企业管理能力不足和市场开拓能力不足，仅凭加盟终端的自然动销很有可能导致加盟店的业绩上不来，这样间接影响到企业的正常运营。因此，一线营销策划机构认为，连锁企业在招商加盟的拓展进程中，一定要快速清楚地评估由此带来的市场风险，同时，加强对于加盟商的管理、培训和市场指导力度，保证开一个店成功一个店。

Some enterprises blindly believe that a large number of franchisees can be quickly recruited through a chain of franchisees to form a large-scale terminal store, so that it can not only achieve rapid sales volume, but also greatly transfer the risk of business market operation. In fact, the rapid development of the franchisee can bring many adverse factors, one is the enterprise's back end management costs and production investment presents rapid growth, once the franchisee can not achieve stable operation, it is likely to make enterprises carry heavy burden, so as to drag down the enterprise; two is the rapid increase in franchisee, inevitably lead to enterprises The lack of management ability and the lack of market development ability, only by joining the terminal of natural mobile marketing is likely to lead to the performance of the franchisee will not come, which indirectly affects the normal operation of the enterprise. Therefore, the frontline marketing planning agency believes that the chain enterprises must quickly and clearly assess the market risk in the process of investment promotion, at the same time, strengthen the management, training and market guidance to the franchisee, and ensure the success of a store.
误区三：看到行业企业绝大部分连锁经营自己也连锁
Misunderstanding three: see the vast majority of industrial enterprises chain operation itself also chain.
很多新投资者或者新创企业，看到自己所从事的行业企业绝大部分采用连锁运营的模式，就武断地认为自己的企业也应该进行连锁经营，这也是要审时度势认真思考的一个问题。
Many new investors, or new ventures, see that most of the business enterprises in which they are engaged in the mode of chain operation, they think that their enterprises should also carry out chain operation arbitrarily, which is also a problem to think carefully.
误区四：认为连锁加盟店什么都可以卖
Myth four: think chain stores can sell anything.
很多企业在开连锁加盟店时，认为既然开了店就要多放货，结果把本应该具有特色的连锁加盟店演变成了小型超市，结果特色被逐渐稀释掉，本来独具特色，如今却“泯然众人矣”。现在我们能够看到很多这样的企业存在于城市的大街小巷，效果都不是特别明显，销售业绩甚至不如普通的小超市，加盟商开了一个加盟店却还不如开一家烟酒店。比如很多具有地方特色的土特产专卖店连锁，比如北大荒绿色生活超市连锁，等等。因此，营销策划专家指出，连锁加盟一定做到有特点、有特色、有卖点、有品牌、专一性。
Many enterprises in the open chain stores, think that since the opening of the store to put more goods, the result of the chain that should have the characteristics of the chain into a small supermarket, the result has been gradually diluted, originally unique, but now "vanish people world". Now we can see a lot of such enterprises exist in the streets and alleys of the city, the effect is not particularly obvious, the sales performance is even less than the ordinary small supermarket, the franchisee opened a franchise store, but it is better to open a smoke Hotel. For example, many local specialty chain stores with local characteristics, such as the Great Northern Wilderness green life supermarket chain, and so on. Therefore, marketing planning experts point out that chain affiliate must have characteristics, characteristics, selling points, brand and specificity.
误区五：狭隘的连锁思维束缚连锁品牌的成功
Misunderstanding five: narrow chain thinking is bound to succeed in chain brands.
我们希望企业可以开通思路，不要在简单的复制基础之上做连锁品牌，而应该开动脑筋，走出连锁品牌的创新之路。中国运动休闲装备企业很多，李宁、安踏等因为库存积压的问题，都相继出现连锁加盟店开得过多而纷纷撤店关店，而七匹狼却因为早早地预见到了这种危机的来临，早早布局电子商务市场，形成了覆盖面广泛的电子商务连锁运营模式，有效地消化了过季产品，避免了受到库存积压带来的困境。
We hope that the enterprise can open ideas, not on a simple copy based on the chain brand, but should start the brain, out of the chain of brand innovation. There are many sports and leisure equipment enterprises in China, such as Lining and Anta, because of the stock backlog, there are many chain franchises which have opened too many stores and withdrew their stores in succession. But seven wolves have foreseen the coming of this crisis early, early layout of e-commerce market, forming a wide range of e-commerce chain. The operation mode has effectively digested the over season products and avoided the difficulties caused by the backlog of inventory. 惠时代—山东联卡电子科技有限公司，简称“惠时代”——中国商家促销回款策划机构。
   惠时代于2016年在济南成立总部，并与三大运营商合作，推出惠时代手机话费促销卡，同年又与淘宝、天猫、京东合作，话费余额可在淘宝、天猫、京东抵现金购物。
惠时代致力于将公司打造成全国较大的企业营销利器研究孵化实践基地，公司拥有一流的技术研发团队和专业企业营销顾问100多人，全国代理分支机构达10多家。现已成为无数企业推崇的“商家促销回款策划品牌”。
惠时代—山东联卡电子科技有限公司
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