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一些新兴的中小企业或者开发出独特产品的中小企业一定要树立市场营销观念，运用现代的营销策划技术来运作市场营销，这才能够保证企业在市场中立足并取得发展。
Some new small and medium sized enterprises or small and medium-sized enterprises which have developed unique products must set up the marketing concept and use modern marketing planning technology to operate the marketing. This can guarantee the enterprise to have a foothold in the market and get the development.
通常来说，拥有好产品的企业更需要确定明确的企业战略规划，并进行明确的细分市场，进行市场定位选择目标市场，在此基础上，制定具有有效执行的营销战略策划，踏踏实实地将这些方案通过营销部门落地执行，相信这些拥有技术优势的企业做合理的营销策划，一定会同样取得市场优势，占领市场营销的战略制高点，取得成功自然就在情理之中。
Generally speaking, the enterprises with good products need to determine the clear strategic planning of the enterprise, carry out a clear segmentation market, carry out the market positioning and select the target market, and on this basis, make a marketing strategic plan with effective implementation, and put these plans through the marketing department to carry out the implementation step by step. The enterprises with technical advantages will have the same market advantage, occupy the strategic commanding point of marketing, and get the success naturally.
记得几年前，一家民营企业耗费一年多时间，花费了大量人力物力财力，研发出一种具有质量突破的休闲食品，经过多方品质检测，都表明其品质远远高于目前市场上的成熟产品，这让企业上下乐开了花。在这个产品出来两年前，由于无产品特色，该公司产品一直淹没在同类竞争产品的海洋中，再加之市场营销并无优势，市场业绩表现差强人意。所以，老板下定决心，一定要生产出超出同类竞品的高质量产品。如今，看着市场上同类竞品并没有做出什么实质性的品质改善，这位老总期待着扭转乾坤的时刻的到来。把市场营销竞争当成产品品质的竞争，再次让这位雄心勃勃的老板饮恨沙场。再次折戟沉沙的老板找到笔者，想寻求个中原因。当笔者告诉他，市场营销也是企业参与市场竞争的一项重要技术条件时，他才恍然大悟。后来，经过天策行的帮助，该企业很快取得市场成功。
A few years ago, a private enterprise spent more than a year, spent a lot of manpower and material resources, developed a kind of leisure food with quality breakthroughs. After many quality testing, it showed that its quality was far higher than the mature product on the market, which made the enterprise open the flower. Two years ago, because of no product features, the product has been inundated in the ocean of similar competitive products, and there is no advantage in marketing, and the performance of the market is poor. Therefore, the boss is determined to produce high quality products that are beyond competing products. Now, looking at the similar products in the market and not making any substantial improvement in quality, the boss looks forward to the turning point. Taking marketing competition as a product quality competition, once again, let the ambitious boss hate the battlefield. Once again, the boss found the author and wanted to find out why. When I told him that marketing is also an important technical condition for enterprises to participate in market competition, he suddenly realized. Later, after the help of Tian Zhi Xing, the enterprise quickly won the market success.
，企业取得市场成功，并不会取决于某一个方面，而是一种综合能力和实力的比拼，这其中包括产品品质、包装、设计等等，同时，也包括企业在经营管理方面的能力和水平，同时，更是考验企业在市场营销方面的能力和实力。很多企业由于持有传统偏见，把所谓的“数理化”知识带来的技术当成真正的技术，而忽略了企业管理和市场营销这些人文方面的技能，恰恰是由于这些知识和能力的不足，导致企业从市场上败下阵来。
The success of the market will not depend on one aspect, but a combination of comprehensive ability and strength, including product quality, packaging, design and so on. At the same time, it also includes the ability and level of the enterprise in management and management. At the same time, it also tests the ability and strength of the enterprises in marketing. . Because of the traditional prejudice, many enterprises regard the technology brought by the so-called "mathematical and chemical" knowledge as real technology, and ignore the human skills of enterprise management and marketing. It is precisely because of the lack of knowledge and ability that the enterprise is defeated from the market.
Some new small and medium sized enterprises or small and medium-sized enterprises which have developed unique products must set up the marketing concept and use modern marketing planning technology to operate the marketing. This can guarantee the enterprise to have a foothold in the market and get the development.
通常来说，拥有好产品的企业更需要确定明确的企业战略规划，并进行明确的细分市场，进行市场定位选择目标市场，在此基础上，制定具有有效执行的营销战略策划，踏踏实实地将这些方案通过营销部门落地执行，相信这些拥有技术优势的企业做合理的营销策划，一定会同样取得市场优势，占领市场营销的战略制高点，取得成功自然就在情理之中。
Generally speaking, the enterprises with good products need to determine the clear strategic planning of the enterprise, carry out a clear segmentation market, carry out the market positioning and select the target market, and on this basis, make a marketing strategic plan with effective implementation, and put these plans through the marketing department to carry out the implementation step by step. The enterprises with technical advantages will have the same market advantage, occupy the strategic commanding point of marketing, and get the success naturally.
记得几年前，一家民营企业耗费一年多时间，花费了大量人力物力财力，研发出一种具有质量突破的休闲食品，经过多方品质检测，都表明其品质远远高于目前市场上的成熟产品，这让企业上下乐开了花。在这个产品出来两年前，由于无产品特色，该公司产品一直淹没在同类竞争产品的海洋中，再加之市场营销并无优势，市场业绩表现差强人意。所以，老板下定决心，一定要生产出超出同类竞品的高质量产品。如今，看着市场上同类竞品并没有做出什么实质性的品质改善，这位老总期待着扭转乾坤的时刻的到来。把市场营销竞争当成产品品质的竞争，再次让这位雄心勃勃的老板饮恨沙场。再次折戟沉沙的老板找到笔者，想寻求个中原因。当笔者告诉他，市场营销也是企业参与市场竞争的一项重要技术条件时，他才恍然大悟。后来，经过天策行的帮助，该企业很快取得市场成功。
A few years ago, a private enterprise spent more than a year, spent a lot of manpower and material resources, developed a kind of leisure food with quality breakthroughs. After many quality testing, it showed that its quality was far higher than the mature product on the market, which made the enterprise open the flower. Two years ago, because of no product features, the product has been inundated in the ocean of similar competitive products, and there is no advantage in marketing, and the performance of the market is poor. Therefore, the boss is determined to produce high quality products that are beyond competing products. Now, looking at the similar products in the market and not making any substantial improvement in quality, the boss looks forward to the turning point. Taking marketing competition as a product quality competition, once again, let the ambitious boss hate the battlefield. Once again, the boss found the author and wanted to find out why. When I told him that marketing is also an important technical condition for enterprises to participate in market competition, he suddenly realized. Later, after the help of Tian Zhi Xing, the enterprise quickly won the market success.
，企业取得市场成功，并不会取决于某一个方面，而是一种综合能力和实力的比拼，这其中包括产品品质、包装、设计等等，同时，也包括企业在经营管理方面的能力和水平，同时，更是考验企业在市场营销方面的能力和实力。很多企业由于持有传统偏见，把所谓的“数理化”知识带来的技术当成真正的技术，而忽略了企业管理和市场营销这些人文方面的技能，恰恰是由于这些知识和能力的不足，导致企业从市场上败下阵来。
The success of the market will not depend on one aspect, but a combination of comprehensive ability and strength, including product quality, packaging, design and so on. At the same time, it also includes the ability and level of the enterprise in management and management. At the same time, it also tests the ability and strength of the enterprises in marketing. . Because of the traditional prejudice, many enterprises regard the technology brought by the so-called "mathematical and chemical" knowledge as real technology, and ignore the human skills of enterprise management and marketing. It is precisely because of the lack of knowledge and ability that the enterprise is defeated from the market.
