济南企业营销方案招商
山东联卡电子科技有限公司
中国 济南
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济南
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联卡
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中国的传统节日很多，现在再加上国外的洋节日，一年都有好多的节日，每次节日都是商家必争的营销时间点，在12月份到春节这段时间更是最好的营销时段，这段时间如果企业产品营销做得好，那有可能企业在一时间段的销售量抵得上一年的销售量，可见在节日营销产品是多么的可观。
There are many Chinese traditional festivals, now plus foreign festivals, there are many festivals in one year. Each holiday is the marketing time point for the merchants. In December to the Spring Festival, it is the best marketing time. If the enterprise product marketing is well done, it is possible for the enterprise to sell in a period of time. The volume is worth a year's sales volume, so it can be seen how much the holiday marketing product is.
节日营销策划实践当中，价格、产品、渠道和促销的选择上都要科学有序。
In the practice of holiday marketing planning, the choice of prices, products, channels and promotions must be scientific and orderly.
首先是在产品的选择上，产品的选择一定要明确，哪些产品是节日是核心产品，哪些产品是辅助产品，企业只有合理的安排好人员、产品供应等等，才能保证节日营销的顺利进行。
First of all, the choice of products, the choice of products must be clear, which products are the core products, which products are auxiliary products, only a reasonable arrangement of personnel, product supply and so on, can ensure the smooth marketing of the festival.
其次是节日上产品的价格调整，企业就不会一味地采取跟随性的价格战策略，而是形成多层次地对于节日消费者的吸引，这种吸引可能是价格促销带来的，也有可能是合适的礼品价格带来的。
Second, the price adjustment of the festival products, the enterprise will not blindly follow the following price war strategy, but form a multi-level attraction to the holiday consumers, which may be brought by the price promotion, and may also be the right gift price.
最后就是节日的促销了，以节日产品的价格为核心来采取促销策略，有的采取打折，有的采取满多少送多少，有的采取赠送抵用券，总之就是在有盈利的情况下降价，至于怎么调，企业要认真的思考，不能降到连毛利率都给降没了。
Finally, it is the promotion of the festival, taking the price of the festival products as the core to take the promotion strategy, some take discounts, some take how many to send, and some take the voucher, in a word, in the case of profit, the enterprise should think seriously and can not reduce the gross interest rate. No, no.
误区五：狭隘的连锁思维束缚连锁品牌的成功
Misunderstanding five: narrow chain thinking is bound to succeed in chain brands.
我们希望企业可以开通思路，不要在简单的复制基础之上做连锁品牌，而应该开动脑筋，走出连锁品牌的创新之路。中国运动休闲装备企业很多，李宁、安踏等因为库存积压的问题，都相继出现连锁加盟店开得过多而纷纷撤店关店，而七匹狼却因为早早地预见到了这种危机的来临，早早布局电子商务市场，形成了覆盖面广泛的电子商务连锁运营模式，有效地消化了过季产品，避免了受到库存积压带来的困境。
We hope that the enterprise can open ideas, not on a simple copy based on the chain brand, but should start the brain, out of the chain of brand innovation. There are many sports and leisure equipment enterprises in China, such as Lining and Anta, because of the stock backlog, there are many chain franchises which have opened too many stores and withdrew their stores in succession. But seven wolves have foreseen the coming of this crisis early, early layout of e-commerce market, forming a wide range of e-commerce chain. The operation mode has effectively digested the over season products and avoided the difficulties caused by the backlog of inventory. 惠时代—山东联卡电子科技有限公司，简称“惠时代”——中国商家促销回款策划机构。
惠时代于2016年在济南成立总部，并与三大运营商合作，推出惠时代手机话费促销卡，同年又与淘宝、天猫、京东合作，话费余额可在淘宝、天猫、京东抵现金购物。
惠时代致力于将公司打造成全国较大的企业营销利器研究孵化实践基地，公司拥有一流的技术研发团队和专业企业营销顾问100多人，全国代理分支机构达10多家。现已成为无数企业推崇的“商家促销回款策划品牌”。
惠时代—山东联卡电子科技有限公司
地址：济南市高新区三庆齐盛广场2号楼1305
联系人：王经理
联系电话：15725718899
QQ:3436966474
邮箱：3436966474@qq.com
座机：400-066-8126
网址：
There are many Chinese traditional festivals, now plus foreign festivals, there are many festivals in one year. Each holiday is the marketing time point for the merchants. In December to the Spring Festival, it is the best marketing time. If the enterprise product marketing is well done, it is possible for the enterprise to sell in a period of time. The volume is worth a year's sales volume, so it can be seen how much the holiday marketing product is.
节日营销策划实践当中，价格、产品、渠道和促销的选择上都要科学有序。
In the practice of holiday marketing planning, the choice of prices, products, channels and promotions must be scientific and orderly.
首先是在产品的选择上，产品的选择一定要明确，哪些产品是节日是核心产品，哪些产品是辅助产品，企业只有合理的安排好人员、产品供应等等，才能保证节日营销的顺利进行。
First of all, the choice of products, the choice of products must be clear, which products are the core products, which products are auxiliary products, only a reasonable arrangement of personnel, product supply and so on, can ensure the smooth marketing of the festival.
其次是节日上产品的价格调整，企业就不会一味地采取跟随性的价格战策略，而是形成多层次地对于节日消费者的吸引，这种吸引可能是价格促销带来的，也有可能是合适的礼品价格带来的。
Second, the price adjustment of the festival products, the enterprise will not blindly follow the following price war strategy, but form a multi-level attraction to the holiday consumers, which may be brought by the price promotion, and may also be the right gift price.
最后就是节日的促销了，以节日产品的价格为核心来采取促销策略，有的采取打折，有的采取满多少送多少，有的采取赠送抵用券，总之就是在有盈利的情况下降价，至于怎么调，企业要认真的思考，不能降到连毛利率都给降没了。
Finally, it is the promotion of the festival, taking the price of the festival products as the core to take the promotion strategy, some take discounts, some take how many to send, and some take the voucher, in a word, in the case of profit, the enterprise should think seriously and can not reduce the gross interest rate. No, no.
误区五：狭隘的连锁思维束缚连锁品牌的成功
Misunderstanding five: narrow chain thinking is bound to succeed in chain brands.
我们希望企业可以开通思路，不要在简单的复制基础之上做连锁品牌，而应该开动脑筋，走出连锁品牌的创新之路。中国运动休闲装备企业很多，李宁、安踏等因为库存积压的问题，都相继出现连锁加盟店开得过多而纷纷撤店关店，而七匹狼却因为早早地预见到了这种危机的来临，早早布局电子商务市场，形成了覆盖面广泛的电子商务连锁运营模式，有效地消化了过季产品，避免了受到库存积压带来的困境。
We hope that the enterprise can open ideas, not on a simple copy based on the chain brand, but should start the brain, out of the chain of brand innovation. There are many sports and leisure equipment enterprises in China, such as Lining and Anta, because of the stock backlog, there are many chain franchises which have opened too many stores and withdrew their stores in succession. But seven wolves have foreseen the coming of this crisis early, early layout of e-commerce market, forming a wide range of e-commerce chain. The operation mode has effectively digested the over season products and avoided the difficulties caused by the backlog of inventory. 惠时代—山东联卡电子科技有限公司，简称“惠时代”——中国商家促销回款策划机构。
惠时代于2016年在济南成立总部，并与三大运营商合作，推出惠时代手机话费促销卡，同年又与淘宝、天猫、京东合作，话费余额可在淘宝、天猫、京东抵现金购物。
惠时代致力于将公司打造成全国较大的企业营销利器研究孵化实践基地，公司拥有一流的技术研发团队和专业企业营销顾问100多人，全国代理分支机构达10多家。现已成为无数企业推崇的“商家促销回款策划品牌”。
惠时代—山东联卡电子科技有限公司
地址：济南市高新区三庆齐盛广场2号楼1305
联系人：王经理
联系电话：15725718899
QQ:3436966474
邮箱：3436966474@qq.com
座机：400-066-8126
网址：
