宏观经济形势剖析
An Analysis of Macroeconomic Situation
蔬菜是人们日常生活的必需消费品,城市蔬菜的供给与消省事关地域经济开展和社会稳定。随同市场经济的竞争和社会的进步,人们生活节拍加快,工作日渐忙碌,时间观念越来越强,简化事务、便当消费,使蔬菜配送逐步成为蔬菜消费社会化的需求。同时,由于人们生活消费质量的不时进步,城市蔬菜消费需求由“数量型”向“质量型”转变,蔬菜消费的个性化、多款式也成为一种消费时髦。这种城市蔬菜消费社会化的大趋向已为蔬菜配送业开展提供了良好商机。因而,城市蔬菜配送业的开展成为了蔬菜消费社会化的客观需求。
Vegetables are essential consumer goods for people's daily life. The supply and consumption of urban vegetables are related to the development of regional economy and social stability. With the competition of market economy and the progress of society, people's life rhythm is speeding up, work is busy day by day, the concept of time is becoming stronger and stronger, simplifying business and convenience consumption, so that vegetable distribution has gradually become the demand of socialization of vegetable consumption. At the same time, due to the continuous improvement of people's quality of life consumption, the demand of urban vegetable consumption has changed from "quantity" to "quality". Inpidualized and multi-style vegetable consumption has also become a fashion of consumption. This trend of urban vegetable consumption socialization has provided good business opportunities for vegetable distribution industry. Therefore, the development of urban vegetable distribution industry has become an objective demand for the socialization of vegetable consumption.
净菜加工行业开展现状剖析
Analysis of Current Situation of Clean Vegetable Processing Industry
目前我国净菜加工程度低,现代净菜加工保鲜处置和商品化处置技术、“冷链”技术、现代果蔬加工技术等落后,没有完善的产业技术管理体系,净菜加工贮运、保鲜等商品化处置与兴旺国度相比差距大,特别“冷链”技术越显单薄。净菜数量匮乏,种类构造不合理,长期以来我国净菜加工产业只注重鲜食产品的开展,而且把净菜加工只视为残次品加工。净菜加工种类少,加工水平低招致产品附加值低,加工企业管理、技术创新才能低影响其经济效益。净菜加工综合应用低糜,我国净菜加工业每年要产生数亿吨的下脚料,根本上没有开发应用,不只糜费资源,而且污染环境。但是,下脚料中依然含有丰厚的蛋白质、氨基酸、酚类物质、果胶、膳食纤维等营养成分。因而,如何使果蔬加工副产品变废为宝,综合应用增加附加值,是我国净菜加工业降低本钱和进步经济收益面临需求处理的主要问题。
At present, the processing level of clean vegetables in our country is low, the modern processing, fresh-keeping and commercial processing technology, cold chain technology, modern fruit and vegetable processing technology are backward, and there is no perfect industrial technology management system. There is a big gap between the commercial processing, storage and fresh-keeping of clean vegetables and the prosperous countries, especially the cold chain technology is more thin. Pure vegetable is scarce in quantity and unreasonable in species structure. For a long time, the processing industry of pure vegetable in China only pays attention to the development of fresh food products, and only regards the processing of pure vegetable as the processing of defective products. Clean vegetable processing types are few, low processing level leads to low added value of products, processing enterprise management, technological innovation can affect its economic efficiency. Pure vegetable processing industry in China produces hundreds of millions of tons of leftovers every year. There is no development and application at all. It not only wastes resources, but also pollutes the environment. However, the waste material still contains rich protein, amino acid, phenolic substances, pectin, dietary fiber and other nutrients. Therefore, how to make the by-products of fruit and vegetable processing turn waste into treasure and increase added value through comprehensive application are the main problems faced by China's vegetable processing industry in reducing costs and improving economic returns.
净菜加工企业市场目的
Market Purpose of Clean Vegetable Processing Enterprises
净菜行业市场宏大,细分市场众多,以需求对象不同,细分市场可分为以下几个:
Pure vegetable industry has a huge market and numerous market segments. According to different demand targets, the market segments can be pided into the following:
面向机关、学校、企事业单位伙食团的净菜配送,其特性是按客户的请求停止配送,运营简单,操作便当,风险小,利润稳定。该类客户群体需求量不大,质量请求严厉。
Distribution of clean vegetables for catering groups of government organs, schools, enterprises and institutions is characterized by stopping distribution according to customers'requests, simple operation, convenient operation, low risk and stable profits. The demand of this kind of customer group is not large and the quality request is strict.
面向超市、副食品商店、菜场等的净菜配送,其特性是销售量不稳定、损耗大、退货率高、资金回笼周期长。该类客户群体需求量大,质量请求严厉。
Clean vegetable distribution for supermarkets, non-staple food stores, vegetable farms, etc., has the characteristics of unstable sales, high loss, high return rate and long period of fund return. This kind of customer group has a large demand and strict quality requirements.
直接面向家庭的包月菜、净菜,其特性是受人的口味和时节影响,销售量动摇大,保鲜难,质量稳定较差,退货率较高。该类客户群体需求量会随时动摇,质量请求也有差异。
The characteristics of family-oriented moon-packed vegetables and clean vegetables are influenced by people's taste and time. Sales are shaky, fresh-keeping is difficult, quality stability is poor, and return rate is high. The demand of this kind of customer group will fluctuate at any time, and the quality requests are also different.
另外还有一些小份额的市场。
There are also a small share of the market.
净菜加工行业开展战略倡议
Strategic Initiative for Clean Vegetable Processing Industry
企业要想在市场经济的竞争中求得生存和开展,就得不时地停止产品的开发、创新,一直坚持产品的技术先进性、质量牢靠性、价钱合理性,才干博得市场,立稳脚跟的重要工作。
In order to survive and develop in the competition of market economy, enterprises must stop the development and innovation of products from time to time. They always insist on the technological advancement, quality reliability and price rationality of products, so that they can win the market and gain a firm foothold.
制定商质量量技术规范体系,净菜损耗大,质量不稳定,很大水平上是由于规范化工作展开不力。为了保证商品信誉度、平安感,企业必需在采购、分级、预冷、包装、贮藏、运输以及销售多个环节中制定和施行统一的蔬菜副食品质量及商品采后处置技术规范,将商种类类、规格、质量和技术处置条件停止标准和统一,以消费者能承受为准绳,消费卫生、营养的净菜商品。
The formulation of the quality technical specification system of the vendors resulted in large consumption of clean vegetables and unstable quality, largely due to inadequate standardization work. In order to ensure the credibility and safety of commodities, enterprises must formulate and implement unified technical specifications for the quality and post-harvest disposal of vegetable and non-staple foods in the procurement, grading, pre-cooling, packaging, storage, transportation and sales links, stop standardizing and unifying the types, specifications, quality and technical disposal conditions of commodities, and take consumers'affordability as the criterion to consume hygiene and nutrition. Pure vegetable goods.
改良包装设计。商品包装直接影响商品自身的附加值。净菜商品包装设计,除处理商品透气、保鲜等问题外,还要顺应消费者的安康、卫生、干净心理,标明商品的原料比例、营养成分操作阐明等,从“绿色”两字做文章,注重绿色设计,强化绿色包装,获得消费者认同、认可。
Improve packaging design. The commodity packaging directly affects the added value of the commodity itself. In addition to dealing with the problems of air permeability and freshness preservation, the packaging design of clean vegetable commodities should conform to consumers'health, hygiene and cleanliness psychology, mark the proportion of raw materials and the operation of nutrient components, etc. The article focuses on the word "green" and emphasizes the green design, strengthens the green packaging, so as to gain consumers' recognition and recognition.
转变指导观念,要充沛认识市场信息对管理决策的重要意义,减少因信息不灵、“拍脑袋”决策可能形成的严重损失。
To change the guiding concept, we should fully understand the importance of market information for management decision-making, and reduce the possible serious losses caused by poor information and "patting the head" decision-making.
依据市场开展趋向,应用信息在产品的开发、改造、创新中发挥超前认识,着重做好开发绿色营养系列净菜产品,如顺应康复病者的食疗保健净菜产品;顺应快节拍者的微波净菜产品;顺应老年者的低脂肪净菜产品;顺应儿童生长发育的营养热卡比例净菜产品;顺应不同地域者的邦派净菜产品等等,不时增加商种类类,扩展市场占有率。
According to the trend of market development, the application of information in product development, transformation and innovation play an advanced understanding, focusing on the development of green nutrition series of clean vegetable products, such as health care clean vegetable products for rehabilitation patients; microwave clean vegetable products for fast-paced people; low-fat clean vegetable products for the elderly; nutritional calorie proportion clean vegetable products for children's growth and development; We should increase the types of business and expand the market share from time to time.
济南宏泰食品机械有限公司位于有“小泉城”之美名的章丘市城区北部,紧靠济南高速公路,西临济南国际机场,南依胶济铁路,地理位置优越,交通便利,环境优美,通讯畅达,是国内规模较大的食品机械生产基地。
济南宏泰食品机械有限公司是一家专注于生产销售瓜果蔬菜等原料清洗及切片、切丝、切丁机设备切菜机的优质生产厂家,其中炊事机械、食品酱菜机械、蔬菜加工机械三大系列包含五十多个品种,主要产品有:多功能切菜机、切丝切片机 、切丁切块机、切辣椒段机、切酸菜机、切藕片机、切菜机、洗菜机、切丁机、菜馅机、土豆脱皮机、揉面机、压面机等。
多年来,济南宏泰食品机械有限公司始终本着“诚信经营、质量至上”的理念,以完善的售后服务为宗旨,在全国赢得了广大用户的好评。
济南宏泰食品机械有限公司
联系方式 :13905418578
座机:0531-83508168
联系人:李洪波
地址:山东省章丘市刁镇潘家村委北88米
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